How to choose a favorite jewelry as a gift?
Psychologists are convinced that giving jewelry is always appropriate. Buying jewelry is usually quite an emotional purchase. And yet, before visiting the store, experts advise to determine for themselves a…

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JEWELRY - BASIC SELECTION RULES
There are no uniform rules for buying jewelry, much depends on preferences, taste, and financial possibilities. However, we have collected recommendations from experienced jewelers and will give them to you.…

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WEDDING DECORATIONS FOR THE BRIDE: THE RULES OF CHOICE
It can be jewelry or luxury jewelry, but the main thing is that the accessory fits under the dress, the hairstyle of the face and other appearance features. We present…

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What makes jewelry? Gems
Also important are the “roads” optical properties, which determine such important “external” parameters as brilliance, “play of light” and “purity”. The shape of the cut also affects the cost. Fashion…

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very durable

Artificial diamond substitutes.

After all, if there is a new, indistinguishable from a diamond cheap substitute for it, then the number of fraudsters sharply increases, and because of the uncertainty of buyers, the demand for diamonds may drop sharply, and the price will fall behind demand. Worse still, the stone, fraudulently issued for the sale of a diamond, which is indistinguishable at the beginning from a diamond, can later be somehow “exposed”, which means the loss of gem buyers. Continue reading

How to choose a rim for pear-shaped diamonds?
Pear-shaped cut diamonds has its own specifics. It is an oval with one sharp angle. This sharp edge of the stone is the most vulnerable point, it can be easily…

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What is the difference between carat mass and size?
The parameters of a diamond are affected by its size and mass in carats. These are two characteristics that reflect the different properties of the stone. Therefore, we should elaborate…

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